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Looking for Sports Science Insights?
I am building a YouTube channel for sports science and medicine practitioners to help distil key insights from research and applied practice

Jo Clubb
2 min read


An AI Dictionary for Sport Scientists
Terms like AI & Machine Learning are poorly understood. With Zone7, we have put together an AI dictionary for sport science practitioners.

Jo Clubb
9 min read


Why Every Practitioner Needs to Know Goodhart’s Law
When a measure becomes a target, it ceases to be a good measure. As sport is overflowing with measures and targets, this requires exploring.

Jo Clubb
5 min read


How a Rejected Paper Won a Nobel Prize
George Akerlof's paper "The Market for ‘Lemons’" was initially rejected by 3 journals. It became seminal work that led to a Nobel Prize.

Jo Clubb
3 min read


Diving Deeper into AI in Sport
Thanks to everyone who responded to my appeal to canvas industry opinion on artificial intelligence (AI) in high performance sport. I...

Jo Clubb
3 min read


12 Lessons from 12 Months in Self-employment
I am one year into "going it alone".
Here are my 12 lessons from 12 months in self-employment.

Jo Clubb
3 min read


Mini: Hospitality Quotient
Shake Shack Founder Danny Meyer has a Hospitality Quotient of six essential interpersonal skills. These are relevant to sports practitioners

Jo Clubb
2 min read


Gender Diversity in Sports Science
Here I discuss practical steps that sports teams and practitioners can take to promote gender diversity in the workplace and industry.

Jo Clubb
6 min read


Three Steps to Reducing Training Load Overwhelm
This post provides three action steps to help practitioners feel less overwhelmed by big data when monitoring athlete training load.

Jo Clubb
5 min read


Mini: Signalling
Signalling is a powerful tool in our campaign to gain athlete buy-in. Humans’ actions provide an influential form of feedback.

Jo Clubb
2 min read


What Do We Mean by “Elite”?
A new Participant Classification Framework in IJSPP seeks to define different tiers of athlete classification from sedentary to world class

Jo Clubb
3 min read


Tracking Systems in Team Sports: A Narrative Review
I'm excited to share a new review: Tracking Systems in Team Sports: A Narrative Review of Applications of the Data &Sport Specific Analysis

Jo Clubb
2 min read


Why We Must Translate Not Transplant Systems
The complexity of sporting environments means systems and research must be translated, rather than simply transplanted.

Jo Clubb
5 min read


Mini: Your Maker Mix
The Maker Mix (Designing Your Worklife) uses a sound desk analogy to enable you to reflect on your life payments: money, impact, expression.

Jo Clubb
2 min read


Optimising the Precision Practicality Tradeoff
The Precision Practicality Tradeoff describes the compromise between these two factors. Here we discuss how practitioners can optimise this.

Jo Clubb
4 min read
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